Differentiate your technology company: the corporate profile

 One of the main disadvantages of tech companies, especially small and medium-sized enterprises and start-ups, is to focus too much on the product, neglecting its positioning. A popular saying goes, "Don't pretend like others love you if you don't love yourself." Well, the same thing happens here. When it comes to marketing in tech companies, it's important to define yourself in order to make a name for yourself.

For your employees: it is important that they understand that they represent the company and are part of its image. A profile helps us define the tone of communication with clients, aspects of their consistency or values ​​that they need to convey in their daily activities.

For your potential customers: People or companies that have shown some interest in your products will look for information about your company. Today we have a bottomless ocean of information in our pocket. Anytime, anywhere, with a mobile phone and internet connection, you can know everything. Therefore, it is important to create a clear vision of the company that is well structured and has set goals.

Before you declare yourself, get to know yourself.

You might be thinking that your tech company was born already “defined” and that there really isn't any need to do anything else. After all, you know what it is and where you want to go, right?

Developing the corporate profile is the foundation because it lays the foundations.

However, your company can be perceived in very different ways by employees, customers, competitors ... Don't let assumptions get the better of something so important. Managing your message content will allow you to integrate and clarify their vision for you.

Keep it on paper. This way, starting with the employees themselves, they will get to know the company, gain a unique vision, and paddle towards the same destination.

Let's find out why we are different

Corporate profile development is strategic because it sets you apart from others.

Your company exists because it is different from the competition. Either that or just cheaper.

You must define your differences, clearly define them, and translate them into your communication. They should support a global message and be present in your texts and graphics. To be successful, it is important to know how to express your difference.

Now let's communicate safely

Developing the corporate profile is a good idea because it makes communication easier, standardized, and cheaper.

Defining the the shape of the message will also allow us to homogenize graphics, create templates and promote the development of communication elements.

To give you an idea, nearby are very different corporate profiles. This is the whole point. If you don't have one yet, don't waste your time.

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