What is Google Discover?
Google Discover is a news feed provided by Google that
shows content adapted to your tastes, your previous searches, and your interests. It
could be said that it is similar to a social media feed but without content
from your contacts.
Google Discover news appears in the mobile version of
Google search, just below the search engine. You can adapt the
content to your interests, using the buttons that appear below each news item
to indicate to Google if you want to see more content of that type or less.
It should be clarified that the contents that appear in Google Discover
are not related to any user query (as is the case with the results shown in
Google search), but are based on what Google's automated systems consider to be
of interest to the user. Username.
It is also important not to blur this tool with Google News. Although
in both cases, potentially interesting content for the user is shown in the form
of a feed, Google News focuses on current issues (content published recently or
at most a few days ago), while Google Discover can show much older content if
it considers them relevant to the user.
How to set up Google Discover
To start using Google Discover, you just have to enter from the Google
app on your mobile or from the Google widget on your mobile desktop (the G that
appears on the left side of the search box). Once there, you can configure
different options such as :
Weather information. You can hide
the news, change the units or prevent this information from being shown again.
The topics and sources that don't
interest you. If you click on the three-dot icon to the right of
each result, you can mark "I don't like" + the topic in question in
the drop-down menu. You can also indicate if the medium in which the news
appears does not interest you.
How often a topic appears. You may not
want to completely stop watching a topic, but it does appear less often. Or
on the contrary, you may want to see even more news related to that topic,
since it is a priority for you. To change this setting, press the 3-way
toggle-button that appears in the lower right corner of each news box.
Your favorite themes. If you go to
the More section and click on Personalize Discover, you can choose your
favorite themes to start watching the news about them. You can also delete
several topics that do not interest you at the same time.
The sources of information that
Discover uses. In Personalize Discover --- More preferences ---
Show more --- Sources, you will be able to access a screen to manage the
sources from which Google obtains its information. For example, you can
disable them from reading your Gmail emails to obtain information about
invoices, events, flights, etc.
Google Discover notifications. If you go to
the More section and click on Settings --- Search --- Discover, you will get to Discover specific settings. Here you can turn Discover-specific
notifications on or off, such as alerts on weather changes, commuting,
recommended departure times, sports and hot topics reminders, and more.
How to get your content to show up on Google Discover
In principle, any content that is indexed by Google can
appear in Google Discover. To increase the chances that your content will
appear more frequently in the user feed, take note of these recommendations:
Optimize your entire website with in-page SEO techniques ,
paying special attention to semantic SEO. In the end, what works for
ranking your website in Google search also works for Discover results. The
key is that Google can understand what your website is about in order to offer
relevant content to users.
Think mobile. Google Discovery is designed for the
mobile environment, so it is absolutely essential that your content is mobile
friendly if you want to generate visits with it. Also, you should keep in awareness
that most of the content shown in this section is AMP.
Give your pages titles that summarize the essence of the
content and that do not use clickbait techniques.
Create quality and relevant content. There are
no possible shortcuts here: Google rewards quality content that adds value to
the user. Also, since Google Discover displays personalized content for
each user, it is also essential that it is highly meaningful to
your buyer persona .
Include current news and evergreen
content in your content plan. Unlike Google
News, Google Discover can show old content, as long as it thinks it is relevant
to users. Therefore, you are interested in creating evergreen content and
reviewing it from time to time so that it is always updated.
Analyze which content generates the most engagement , both within the website itself (fewer
bounces, more time on the page, more comments ...) and on social networks, and
make sure they are well optimized. In general, the more successful content
is at generating engagement, the more likely Google is to include it in
Discover.
Include high-quality images that encourage users to
click. Images should be at least 1200 pixels wide, as this increases
the chance of appearing in the Google Discover feed by 5%. Also keep in
mind that images are very important to attract users' attention and generate
clicks. Typically images that work on social media should work on Google
Discover as well.
Always comply with Google's publishing standards. In
particular, avoid misleading or exaggerated information in headlines and
introductions and lurid, outrageous content, etc., as Google may understand
that this is an attempt to manipulate users.
And finally, if you dare with a Discovery Ads campaign ,
keep these good practices in mind to improve
results:
Segment audiences that are related
to your product. You need to clearly define your buyer persona and your
current customers to find users similar to them and segment Discovery campaigns
based on that audience.
Evaluate if you want to use the exclusion of
audiences. Discovery Ads allows audiences to be excluded, so it may be a
good idea to exclude your recent customers, unless you're looking to build
loyalty.
Use good quality images that
help capture the user's attention. Keep in mind that you are trying to
attract users who have not done a search directly related to your brand, so it
is necessary for your ad to stand out.
Use automated bidding strategies. Discovery Ads only
work with automated bidding strategies and allow you to choose
between target CPA or maximize conversions. In the
first case, Google recommends that the daily budget be 10 times higher than the
target CPA