Linkedin is without a doubt a professional network par excellence. It is an ideal place to connect with people from the same sector and a fundamental place for advertising or job seekers. However, we can argue that today it is also a very important space for the technology sector. There are several companies that have a profile and are constantly looking for professionals who can offer them technology products or services. Make LinkedIn your new lead generation channel. medicalnewstodayblog
LinkedIn for tech companies
While there have been times when this has raised some doubts
due to the large number of professional networks that have emerged in recent
years, today there is no longer any doubt: LinkedIn is primarily a professional
network.
And because what? Because it has grown into a huge
business-oriented portal. Companies of all sizes combine their networks of
employees and contacts interested in their products or services, just as
employees create their individual profiles to represent their training and work
experience.
Both companies and employees show their professional
interests. While social media platforms like Facebook or Instagram allow people
to share more of their personal experiences, LinkedIn users create and share
interesting content for their professional careers. And, of course, for the
growth of companies.
Sharing content adds value to other users. And so
connections between users begin to form. And if these are connections between
companies, the more interesting it is to keep in touch. Companies usually
associate with other companies sharing the same interests, or with other
companies sharing interests in the same sector, without direct competition.
Or even look for companies that can provide services or
solutions. Since LinkedIn is a professional social network, top managers of
companies have more opportunities to find solutions to their business problems.
And yes, a tech company like yours can find interesting opportunities on
LinkedIn. We'll explain how to incorporate it into your technology's online
marketing efforts.
What are the benefits of LinkedIn?
You might be wondering what your LinkedIn presence can do
for you? You may already have a presence on other social networks and use them
to share content in a different way, which allows you to build natural trust
with your customers. However, developing your LinkedIn profile can be very
rewarding.
It is a portal that allows you to find business
opportunities.
According to a HubSpot study, 2.78% of a company's website
visits after being redirected to its LinkedIn page end up being leads. The rest
of the social networks like Facebook and Twitter don't even reach 1%. According to
the same study, the percentage of B2B companies that do business with LinkedIn
is 53%.
Increase the number of visits to your website.
If a user is interested in the content your company offers,
they will obviously want to visit your official website to learn more about
your business.
Expand your brand reach.
LinkedIn allows you to connect with your potential customers
and raise awareness of your personality. What's more, LinkedIn can help you
reach new areas of potential customers that you haven't been able to reach
until now.
Take care of your online reputation.
In addition to creating your image as a technology
reference, your interactions with your contacts help you build trust that can
be strengthened every day. This way you will improve your online image and more
users will be encouraged to learn about your company.
Stages of developing your company page on LinkedIn
For your social media marketing activities, especially on
LinkedIn, to have a positive impact on lead generation, must be backed up
by a strategy to achieve that goal. What are the stages of an effective
strategy?
Create your LinkedIn profile
Few of those around us do not have a profile on this
network. Usually, these are professional profiles of a technical nature who
value and do not care about their future. However, this does not apply to
commercial, managerial and self-employed profiles. So if this is your world and
you don't have a profile yet, create one. Early.
And of course, you must complete it and use it carefully.
The more information you provide to users, the more trust they will see in you
and in your profile. In the end, the most important part of online marketing is
providing valuable content and offering it to build trust.
Plan your campaign
You must be patient. If you are thinking about acquiring
clients next week, don't do it because you can ruin your reputation. Too many
nerves, too much rush, and too much pressure on the prospect. Although, of
course, the sale depends on the cycles of your product, so set a minimum time
frame of three to six months.
Your LinkedIn posts should be based on the needs and
interests of your buyers. Yes, as with all your marketing promotions. From
here, you can plan what posts on your LinkedIn profile will be of interest to
your contacts.
It is also endorsed that you opt for one of the Premium
options that LinkedIn offers you. The simplest one already works for what we
need, mainly in order to be able to filter by various parameters and tag users
according to their interests.
Find your consumers
Once you've identified your target spectators, look for the
name they usually use: for example, "IT Manager". You will need to do
this later in all options: "CIO", "CIO", "CTO",
filtered by location ("Spain") and, if necessary, by sector
"Transport". And voila! There are hundreds of perspectives in front
of you!
Can I start selling my product or service right now?
The time has come when we again advise you to calm down.
It's very easy to screw up the affiliation we want to build by sending
connection requests that already include an offer.
Not everyone on your contact list can be your customer.
Pick the ones that can be and focus on them. Dealing with those who don't are a
waste of time and resources, and LinkedIn can block you from spam.
One of the worst things you can do on LinkedIn is sending a
contact request to someone who doesn't understand what you have in common or
the benefits of communication. Always remember to reflect on why you think a
potential contact might be the perfect customer for your business.
Send him a small note, always personalized, as an attached
message to the contact request. Something beautiful that doesn't endanger
either side. Something like "I would be very interested to keep in touch
with you in the future." You approach a potential contact and don't invest
it in unexpected commitments.
Once they accept you as their contact, it is important that
you show your appreciation. And above all, show your interest in content
sharing and common interests that will help you build a relationship on
LinkedIn that benefits both parties. This will surely help you build a
trustworthy image among your contacts.