1) Profile analysis
Here you can find the following statistics: answerhop
Impressions: the quantity of times a post has
been viewed during a period.
Reach : the number of unique accounts that
have seen any of your posts.
Interactions : the number of shares in the
entire account. fashionbeautypalace
Website clicks - The number of times the company's website has been clicked from your Instagram profile. If your goal is to generate traffic, this metric is essential. Remember that you can enhance it with messages like "link in the bio". techgeeksblogger
Call or Email Clicks - Same as above, but for
company phone and email.
Mentions of other users to your profile.
2) Audience analysis
These Instagram statistics are very interesting to
determine if you are really reaching your buyer persona . triotechdigital
Here you can see the location, gender and
approximate age of your followers , so you can use it to see if it suits
your target. computertechreviews
Another very interesting statistic is the number
of hours and days your followers are active, as it can
help you decide the best time to post. gethealthandbeauty
3) Analysis of publications
Use the data in this section to see what content works best
with our followers. This is a summary of the main metrics that includes:
Scope of each post (unique accounts)
Impressions (total visits).
Interactions with the post , for example, profile
visits, direct messages or clicks.
New followers gained thanks to a publication.
Number of accounts reached through
the Discovery section.
Number of comments and saved .
4) Instagram Stories analysis
In this section you can see data about the performance of
your Stories , such as:
The number of total impressions .
The scope (number of unique
accounts that have viewed it).
The outputs , that is, the number of
users who left the story without finishing watching it.
The total number of responses to a
story.
Information about users who have
viewed the story a certain number of times.
5) IGTV analysis
Finally, Instagram statistics also include a specific
section for videos published on Instagram TV, where you can see the following data:
Views: number of times a video has been seen
(complete or not).
Likes: number of times users have clicked
"Like".
Comments: Number of comments received on the
video.
Audience Retention: The proportion of the
video that has been played. It indicates both the distribution of
reproductions and the average percentage of reproduction, so it is a statistic
to pay attention to.