Yes, we live in a digital world, and yes, we spend a lot of time connected, but who said that
personal, face-to-face relationships have lost power? People still
appreciate an offline part of their life, and the business world must take that
into account as well.
Did you know that
for 5 years B2B businesses ranked “in-person events” as their best marketing
strategy? According to research from the Content Presentation Institute,
in 2016/2017 "in-person events" were also the # 1 strategy on social
media and blogging for B2B and B2C. Marketing events remain an important
and effective strategy for most marketers.
Surprised? You
really shouldn't be. In a world where we crave experiences more than
anything else, event marketing makes sense. Real-life experience shapes
our thoughts and memories much more deeply than anything we read or watch
online.
Build emotional bonds
Make your company stand out from the opposition by creating
a unique experience for your customers. They associate your brand not only with
an image or slogan but also with feelings and memories. Events facilitate
face-to-face communication with clients, helping you build deeper, more
intimate relationships. And that means trust. Shaking hands with someone and
saying to them in the eyes: What a joy to finally meet you! It can make the variance
between a good relationship with someone important to your business and a great
relationship.
Events help generate quality leads
Another reason to invest in events is to help you attract
leads. Chances are the people who attend your event already know who you are
and want to know what you have to offer. Offline events foster positive
personal interactions that increase customer engagement and therefore build
loyalty.
Events help build brand awareness
Each brand strives for recognition and fame. 8 out of 10
people who are involved in experiential marketing pass on their experience to
others by dividing it on social media or in any other way. Event marketing
allows you to present yourself first-hand. Share your ideas and judgments,
your name, and your thinking with your clients.
To get the most out of your occurrence, consider having influencers
associated with your industry. This would be an ideal strategy as they are
selling not only your product or your services but also your experience. Don't
underestimate the role of influencers in promoting your event and your product.
As AJ Agrawal told Forbes, in return, you get "targeted engagement with the
right type of customer who is already interested and likely to pay
attention."
Events inspire you
Attending technology conferences, trade shows, and other
industry events can help you get inspired by the achievements of your peers.
Your customers will also help you generate new ideas, as event marketing allows
you to get immediate feedback on your product. Involve.
Events help you grow professionally
Tech conferences are very popular with big tech companies.
Attending a relevant conference will give you the opportunity to learn, keep up
with the latest trends and keep up with the latest news. In addition to
attending seminars and conferences, you can also share your experience by
participating in the event as a speaker. Finally, you can host a technology
conference, identify an interesting topic for your customers, and invite anyone
who you think would like to attend.
Events help make connections
Think about the network. Events will help you find
influencers in the technology sector, find new partners and clients. Plus, you
can't miss the opportunity to chat with new and interesting people on social
media. Most conferences have a hashtag, Twitter account, live video feed, or
photo-sharing locations, so use these to connect with people you've met in
previous conferences.
According to marketing agency Boston 451, event marketing is
part of experiential marketing — the act of "creating a unique personal brand
experience." This could be a presentation of your new product, a seminar,
or a conference. Event marketing pays off, and in this post, we've only
mentioned a few of the most important reasons, although there are many more.
See you at the next tech event!