Hootsuite's 2018 digital report indicates that the number of Internet users have surpassed 4 billion, which means that more than half of the world's population is digitally connected. Every year, new technologies emerge, existing tools become smarter, and users play an increasingly important role in the processes and success of new marketing campaigns.
This continues to happen at an ever-faster pace, especially
as new generations of users are looking for simple, fast and ingenious
solutions. However, the goal of marketing, and digital marketing, in particular,
has always been the same: to attract and retain the attention of your audience.
Find out how to do it with emerging technology marketing trends.
Incoming tools
In 2019, inbound tools will continue to be a powerful ally
for implementing your marketing strategies, effectively positioning your
website, and generating leads or sales opportunities. Changes in the way all
users who consume content on the Internet are having a significant impact on all
aspects of technology company marketing and sales for both B2B and B2C
companies.
Yes, of course, you have heard many times about the inbound
methodology, especially from us. But we have reasons to keep insisting that
inbound marketing is one of the most effective marketing practices in any
market today, including the technology market. Why can your tools or techniques
benefit your marketing strategy? Can inbound marketing be practiced in high
tech?
First of all, the inbound methodology can attract your
target audience. As you are in technology, you may have already realized that
users have made the Internet their primary source of information. Google has
become a portal for answers and solutions for consumers. Yes, although your
customers use Google to find your website, the truth is, today they use it to find
answers to their problems or needs. And yes, by becoming the source of
information that can tell them about technology, you can become a benchmark in
your sector.
This is why ranking well in Google search results has become
one of the key steps to achieving an effective internet marketing strategy. But
SEO techniques that were viable a few years ago now need to be updated and
adapted to the new user attitude. It is not enough to place keywords or
keywords on your site. You must use them wisely.
Inbound traffic methodology can help you do this: adapt to
the new views and needs of your potential customers, new challenges in the
technology market, and create online content that will help you attract them to
your website. So, turn them from anonymous visitors to your future technology
buyers. All this with the help of smart practices and tools that you've
probably heard about more than once: positioning in the Google SERP, blogging,
online conversions, increasing visibility, creating valuable content ...
And how can you test the success of inbound marketing tools
for tech companies? The statistics for 2018 reads:
94% of clicks on links in Google searches are normal.
And 68% of organic clicks end up in the top 3 search
results. (eConsultancy) That is, you can get a large number of visits to your
website through Google if you follow a suitable positioning strategy.
75% of search engine users never go beyond the first page of
results. (NetMarketShare)
You can already imagine how important Google SERPs are and
how important it is to plan your online strategy so that Google identifies your
website as a great source of technology information.
B2B concerns that blogs 1-2 times a month generate 70% more
leads than non-bloggers. (HubSpot)
Not all of their clients have received technology training,
and many don't even know that technology tools can be the solution to their
company's problems.
Companies that increase their blog posts from 3 to 8 per
month double their number of leads. (HubSpot)
Educate visitors with valuable content and build their trust
in you. Gradually, you will become their first option to buy the technology.
Video marketing
Using audiovisual content as a marketing tool is an
established practice in many markets, but you may not have seen much of video
marketing practice in technology. And you wonder, is it really important to use
audiovisual content? As the importance of this type of content continues to
grow, brands are finding more and more creative ways to use multimedia
elements.
Videos can touch the most emotional sides of people. They
can generate inspiration, enthusiasm, motivation, many emotions. And yes, you
can evoke emotion selling technology through video marketing. In an era when it
is so important to connect with customers and strengthen relationships with
them, this is a great way to not only convey your brand values but also
attract new users to your site. We can't stop talking about the great potential
for video positioning in Google.
Until now, tech companies have used videos from time to time
to randomly share content on YouTube or other social media platforms, but the
truth is, it's a fantastic attention grabber, what better way to harness the
full potential of videos for your strategies? marketing? Positioning,
engagement, and brand awareness are essential to leveraging your online presence,
and you can achieve all of this by creating engaging videos for your audience.
Still in doubt about using video as a marketing tool? Here
are some numbers that show the rise of video as a marketing strategy for 2019.
81% of companies use video as a marketing tool. (HubSpot)
While more and more companies are using video marketing, the right strategy can convey a unique and distinctive message to your potential
customers.
48% of marketers plan to add YouTube to their marketing
strategy in 2019 (HubSpot)
YouTube is the second most important search engine after
Google.
Including video in your page content generates an organic
157% increase in SERP traffic. (Brightcove)
Harness the potential of video marketing to drive more
traffic to your website, as well as qualified traffic to convert you into
customers if you're running targeted campaigns.
In 2019, the video will account for 80% of global internet
traffic. (Cisco)
Launch your first tech marketing videos and start standing
out from the competition.
Artificial Intelligence (AI)
Using artificial intelligence tools (AI Marketing) is a
method of taking advantage of already collected customer data, predicting the
user's next step, and improving their journey and journey on your website. Sure,
you already know the opportunities AI opens up, especially in the tech sector,
but what can you achieve by applying AI to your online marketing strategy?
According to a PwC study, 72% of marketers see AI as a
business advantage. (PwC, 2018) The evolution of big data and advanced
analytics has allowed marketers to gain a clearer picture of their target
audience than ever before, and there is AI marketing in this multitude of
advances. While this definition provides an overview and some of the main AI
tools, they are an important part of technology market strategies today, and
many others are in the process of research and development.
AI is not a collection of dark, isolated initiatives, but a
technology that, in the long term, will lead to very disruptive changes in
global marketing due to its advantages:
Smart search
Artificial intelligence solutions, along with big data, can
analyze human search patterns and help identify key areas where you can focus
your efforts.
Chatbots
Chatbots are part of marketing automation, automatically
simulating customer conversations and gradually reaching more perfection from
the start. This technology promises benefits such as lower costs for
maintenance personnel and a more proactive and efficient user experience.
Machine learning
Artificial intelligence tools can be used not only to
discover hidden data one-time, they can also learn to use previously discovered
information in new campaigns, optimizing distribution to target only the most
relevant users. This continuous learning will effectively eliminate wasted
resources over the long term, increase conversions and provide even more
effective marketing techniques.
Smart Internet Advertising Design
With the abundance of data available, online ads can become
smarter and more effective. Artificial intelligence solutions can granularize
keyword searches, social profiles, and other data on the Internet to get
results based on human behavior.
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