The main task in preparing a presentation is to make a strong impression on the viewer. Both achieving visual impact through slideshows and achieving impact through the message you want to convey to your audience. Presentations are key for tech companies, whether it's to convince potential future customers to buy their services or to educate current customers on technology. Even represent a technology company at major events or conferences.
If you're looking for ways to progress your presentations,
you will find several technology tools to help you do just that. But the
success of your presentations goes beyond the program you chose to prepare it,
because the key is in your message and how you deliver it to your clients. To
turn your presentations into one of the keys to marketing your technology, here
are seven points to help you create dynamic presentations that engage your
audience.
There must be a reason to exist
This point may sound a bit philosophical to you, but the
truth is that it is: if you are going to create a presentation, there must be a
very important reason for preparing it. You will take the time to create a
presentation that could mean reaching out to a customer or closing a deal. And
its success depends on how clearly you understand why you are doing it. So, you
have to ask yourself, "Why am I doing this presentation?" As simple
as the question is, the answer may be a little more complicated than you might
think.
If your answer is “show my client that my technology company
is the best for them,” we regret to inform you that you share this idea with
many other entrepreneurs. This does not mean that this idea is negative,
because we know how important it is for you to pass on to a potential client
all the talent and experience that you have in your company.
But using the same methodology for presenting your company's
history, your success stories, your good market performance, and your past
customer count, among other data, really isn't of interest to your potential
customers.
That is why you should meditate deeply, why you are making
this presentation. What is so important that you need to convey to your
audience? What is the most valuable message you want to convey to your
potential customers? What is so important that your customers can get by
trusting you?
Having a clear understanding of the important message you
want to convey will allow you to design your presentation with enthusiasm. And
that passion for your message will touch and influence your potential
customers.
Before you start working on any presentation, do not think
that you should be doing it as a simple business procedure, remember that this
presentation should not be about your business. Think about why you are doing
this, what unique message you want to convey to your audience.
It should be educational
Once you've identified the message you want to get across to
your audience, it's time to think about how you're going to get it across. You
should keep in mind that slideshows are just another tool for your presentation
in front of your clients and that you are in fact the primary sender of the
message. So when planning your presentation content, make sure your goal is to
educate your clients.
There will be customers who already have experience or training
in technology tools or services, while potential new customers have no
knowledge of the use of technology. Whatever the level of knowledge of your audience, the structure of the presentation should be the same, which is the classic structure of any good message: introduction, development, and
conclusion.
So what elements should you place in your visual
presentation? Mostly educational and practical elements. The task is for those
present to pay attention to you, to listen to your message. A presentation is
nothing more than visual support, so it should contain only the information you
need, one that educates your clients, that provides them with practical and
useful information.
If you put slides filled with text about everything that you
are about to say, the audience will stop paying attention to the presentation,
as well as to what you are saying. The key is to publish information that is
valuable to them that helps them learn more about technology and what it can
give them.
It should inspire
We mentioned that the proper structure for your presentation
would be introduction, development, and conclusion. Of course, to grab the
attention of your customers, these three steps must support your main message
throughout your presentation. And for that, your presentation needs to inspire
your customers.
From the moment of introduction, you must present your
message to the client in a vivid way so that they immediately catch on to the
presentation. At the site, develop the key points of your message with
educational content that will engage your customers. Tell them a story that
will enrich them. Finally, instead of asking questions of those in attendance,
summarize the most important points in the story and end with a concluding and
compelling message that will leave a mark on your audience.
Yes, just like you want to close a deal, your client is
considering buying your technology product or service to improve their
company's performance. And for them to make that decision, what better way to
do it than through a story, a message that inspires them evokes emotions in
them. Emotions play a very important role in making important decisions, and if
you inspire them with your message, you will encourage them to trust your
company.
You must connect with the audience
It should be clear from your exhibition that you are sending
your message to your customers. They want to be able to texture their
reflection in what you tell them so that they can understand that you have a
solution to their problem or need.
The typical round of questions at the end of a presentation
is not the only way to interact with your audience: prepare interactions with
your customers during presentation design, invite them to participate, share
ideas, questions, or even create a humorous moment of complicity. The key, no
doubt, is to break the ice. Show them that your company doesn't want to be just
another technology selling company, but rather wants to get to know you,
understand your needs, and provide a solution.
This is very common in a complex and professional field like
technology, where potential clients are confused or even lost. On the one hand,
if your client already has experience using technology tools, you can elaborate
on topics of interest to him. If, on the other hand, your potential clients
have no previous experience, adapt to their knowledge and clearly state your
message.
This flexibility to adapt to customer needs is fundamental
to the success of any business.
It must be visually appealing.
Viewing slides that are cluttered with text, statistics,
graphics, or images can be inconvenient for the audience. The key, of course,
is to present only the most important information, images and other elements.
Because a slide with fewer elements is easier to view and analyze.
Thus, the appeal of a dynamic presentation is to provide an easy viewing experience for the slides. For example, it is recommended that you choose a font that is easy to read, consistent in presentation, and not combine many fonts, as this can cause some confusion. Use simple reading elements like make lists, or even insert inspirational quotes that add appeal to your overall message.