If you haven't figured out your marketing strategy yet and need to increase your engagement now at the start of the year, you're in luck. Today we bring you a selection of the best posts of 2016 for tech companies and startups. So you can start this year with the best marketing practices.
Make your company stand out by changing your corporate profile
One of the main disadvantages of tech companies, especially
small and medium-sized enterprises, and start-ups, is to focus too much on the
product, neglecting its positioning. A popular saying goes, "Don't pretend
like others love you if you don't love yourself." Well, the same thing
happens here. Defining yourself is important to make yourself known.
For your employees: it is important that they understand
that they represent the company and are part of its image. A profile helps us
define the tone of communication with clients, aspects of their consistency or
values that they need to convey in their daily activities.
For your potential customers: People or companies that have
shown some interest in your products will look for information about your
company. Today we have a bottomless ocean of information in our pocket.
Anytime, anywhere, with a mobile phone and internet connection, you can know
everything. Therefore, it is important to create a clear vision of the company
that is well structured and has set goals.
A marketing plan is an essential tool in any business. Just
as you develop lines of work across all departments, such as manufacturing,
billing, or technical support, a marketing plan is a roadmap with strategies
that will improve the commercialization of your product or service.
Designing it will help you be unique and focused, and use
the best communication channels to showcase it. Because this plan clarifies
what are the key elements of business marketing in order to determine the
directions, goals, and actions that you are going to take. But do you know how
to develop a marketing plan for your technology company? Explore the basic
preliminary steps and a few tips.
A potential client is a person who entered our Internet
space and provided us with some particular data, such as his name and email
address. This is nothing more. This may sound small, but it is very important!
From that moment on, a person becomes a part of our database and becomes a
potential client.
Getting a lead generation engine will allow you to generate
leads while you are on the beach or asleep. But how do you get contacts? The
answer is through generating extensive content. This is primarily content
marketing.
One of the most important enigmas of content selling is
overcoming the initial resistance that our potential customers or leads put on
the sales process. The moment a visitor becomes a leader, we should not contact
him with an offer that he has not yet requested. I dare say this is possibly
one of the biggest mistakes tech companies and B2B businesses in general make.
Take full advantage of social media
Without a doubt, social broadcasting has changed our lives
and continues to do so. If your company belongs to the tech sector, you cannot
ignore them. They play a fundamental role in the tech industry.
What are the implications for companies not yet considering
them? They continue to get stuck in one-way communication, which impacts their
ROI with a clear disadvantage. Think no more. If you're still not getting the
most out of that, we'll help you take the leap and provide some social media
tips for tech companies. This will make you feel like a fish in the water.
5. And promote your business on LinkedIn.
LinkedIn is, without a doubt, primarily a professional
network. It is an ideal place to connect with people from the same sector and a
fundamental place for advertising or job seekers. However, we can argue that
today it is also a very important space where big brands share content.
Large companies, whether B2B or B2C, have been able to take
advantage of the popularity of this social network and use it to reach a wider
audience by spreading the information of interest. But did you think you could
do it too? Take a note and discover what the top four LinkedIn advertising
offers from tech companies look like. Follow in the footsteps of the greats.
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