You are properly privy to the speed at which modifications are progressing within the technological globe. Adapting to these advances is fundamental to imparting your client's services or products that can meet their needs. Likewise, it's far essential that your marketing approach is aligned with both the interests of your audience and your digital advertising improvements. It's now not just about the usage of modern advertising strategies, however those which are definitely useful to your company.
In the following year, technology companies need to work on
the following advertising areas. Not best to allocate to be had resources to
beneficial advertising strategies, but additionally to awareness on those
pillars that will help you gain the dreams you put for 2020.
Conversion-centered website
It is proper that way to advances in net design, many
groups are looking for a dynamic website with an appealing layout that gives
the user a feel of innovation. And it truly is typical of some tech companies
that accomplice web design news with the concept of promoting innovation - in
particular amongst B2B corporations that need to peer this "ardor"
for innovation in other agencies looking for era solutions.
Why are conversion possibilities being missed? Because on a
few websites, aesthetics are greater important than application. A dynamic
internet site that turned into at the start designed for aesthetic purposes is
probably to marvel users the primary time they go to the website. But if this dynamic internet site does no longer make it less complicated for the consumer
to navigate and, certainly, does no longer offer easy get admission to information that may be of interest, the internet site exists as an easy exhibit
for the target audience.
If the pages wherein you offer valuable content to online
traffic have complicated visualizations or navigation, the extra difficult the
conversion system will be, and they will decide to depart the website.
If you want to offer your audience a dynamic net layout,
it's miles critical to make certain that it does not inconvenience users. For
your website to convert nameless visitors into leads, customers need to
effortlessly navigate to the pages of interest: academic content material
pages, landing pages, pages approximately your services or products, etc.
Even if users do now not go through the conversion manner on
their first visit, on destiny visits for your website, they will know in which
to find what pastimes them.
So, in case you are thinking about a new layout in your
website, aside from retaining in thoughts the net design tendencies for the
subsequent yr, it is crucial to make certain that your internet site navigation
does no longer degrade. And it's miles very critical to observe the main
conversion factors of your website so that every one the elements present in
your internet site assist you to direct the consumer to them. This way your
lead generation might be optimized.
Chatbots for immediate interaction
Today, the closing process takes much longer; especially for
B2B customers. Your potential clients may contact your team for the first time
in a few days or even weeks; They are concerned about hiring products or
services that, in the long run, will mean more losses to their company than
profits. So how can you connect with potential clients without getting involved
in the first commercial contact?
Chatbots are used specifically for solving small issues that
do not yet imply high interest in a purchase, but can help a potential customer
move towards the completion of the purchase. These are short, instant
conversations that allow your team to answer user questions that may not be
answered by the content displayed on your website.
Your team doesn't even need to be constantly present to
respond to instant messages. More and more companies are adopting AI in their
chatbots, customizing it with the most frequently asked questions from their
target audience. Chatbot message automation allows you to reply to more than
one user on the network at the same time.
Based on your responses, you can set up an automated
response system so that the best-trained leads demand the attention of your
sales team.
According to a Salesforce study, 51% of AI chatbot users
have their doubts effectively resolved. In this way, combining the chatbot
function with artificial intelligence benefits the users on the website and
also leverages your team's time and resources. In addition, Salesforce notes that
chatbots are also a very useful strategy for collecting additional information
about a user, both about their relationship to the user and about the content
they are interested in.
Content Marketing
Content is essential to reaching technology audiences today.
In a subject that requires so much educational content, potential clients need
reliable sources of information, they need links that, through their quality
content, guide them in search of real solutions to their business interests.
So, in 2020, a good way to stand out from the competition is
to become a technology benchmark in your environment. Through valuable content
(blog articles, ebooks, reports, research ...) you can bring your knowledge and
experience to your audience.
On the one hand, it's important to know the current
interests and needs of your potential customers. Not only for choosing keywords
or keywords that serve to drive organic traffic but also for knowing what
content you are going to offer to your audience and how you are going to offer
it. Since each type of customer has defining characteristics, it is vital to
create a specific content system for each group of potential customers. One
form of content is the creation of style guides.
User search trends
Innovation coming from artificial intelligence continues to
arrive unhindered. They even influenced how users search on Google. The search
engine giant prefers voice search, which has given rise to artificial
intelligence like Siri, Cortana or Alexa, as well as assistive voice devices.
While Google has adapted to user searches from their smartphones in recent
years, the truth is that voice assistants also play a key role in reaching
leads.
If your technology is B2C, it's important to consider the
advancements in 2020 in voice search. If your website has a specific SEO
structure focused on smartphone searches, perhaps one way to stand out from the
competition is to start applying possible search queries made by your potential
customers through their voice assistants. This way, your audience can get to
your site through both search paths.
Content personalization.
The user knows that companies are targeting hundreds or
thousands of users on the web. However, the user still always prefers a
personalized experience over receiving regular and commercial emails. If an LED
is interested in a type of product or service, it will only be interested in
receiving related information.
Therefore, the user is very careful with the transfer of
their data: they do not want their inbox to be filled with emails with
information that does not add value. However, if the user knows that he will
receive content tailored to his interests, he will have no problem providing
his contact details.
For another year, personalization continues to be key in
technology marketing strategies. You cannot segment content individually for
all of your interests, but you can create segments by grouping those interests
with common characteristics. This way, you can segment your email marketing campaigns,
which gives more personalization to all of your potential customers.
Through personalization, you provide more valuable content
to your potential customers, and thus the connection between your contacts with
your brand is further strengthened. In many cases, email segmentation
contributes to faster completion of sales processes, especially if you are
designing ad-hoc campaigns for leads close to the close of the sale.