Without a doubt, social networks have changed our lives and will continue to do so, few people imagine a normal life without networks, without clicking a mouse to find something or just make a video call. It's that simple, you can't ignore them knowing that there are over 2 billion people in the world using social media, why aren't companies going to get involved? pcworldsolutions
There is an endless amount of media and technology that can push companies to embark on the journey of the digital world. Social media is essential for a company that wants to go digital. Social media can be used to create spaces for engagement and engagement with target audiences.
The expectations of companies that remain stuck in one-way communication can be low, affecting their ROI. Apart from networks, it is as if you were not online, and if you are not online, you practically do not exist! Social media is a value-added service f or your customer users and an indispensable element of any digital marketing strategy. digitallifehackers
Don't think twice, take it a step further, browse and get
the most out of social media. Here we give you 6 tips for your tech company on
how to become an online trivia.
Create an engaging online profile
Your leads, your probable customers visit hundreds of pages
a week, and your social media profile should grab their attention, seduce, and
how to differentiate yourself from everyone else in order to increase our brand
awareness? We need to create a visual image (photo or video) that grabs
attention and, above all, excites subscribers. It needs to be striking enough
to get a "like", so don't be afraid to get creative and innovative.
You must create a Wow page. Pay attention to every detail,
the image is limited not only by the logo but also by the set of graphic
designs and the psychology it covers in order to create an emotional connection
with the potential user/client. Your logo, colors, information architecture
should reflect the values of the company and make the user a part of the
company.
An engaging and active social media profile can provide your
company with: awareness, credibility, new product promotion, customer service,
intelligence gathering, branding, brand image, positioning, subscribers, and web
traffic.
Think about how and how you want your content to appear. If
it's more visual or textual if its topic is universal or industry-specific, if
your business model is B2B or B2C, if you want to do branding, customer
service, position yourself in search engines or respond to your customers with
original content. And, of course, which social networks do you want to position
yourself on: Twitter, Instagram, YouTube, or whatever. And speaking of
Facebook, create a fan page; They are more visible, generate more traffic, and
everything you do can be measured.
The success story is the strategy that Intel has used in its
“Focus strategy on the user and their experience,” rather than on the company's
products or services when it comes to winning the hearts of target audiences on
social media. Intel achieved 3.2% of its fan page with over 22 million
subscribers.
Optimize your social media presence
To optimize your social media, start by maximizing the
development of optimized content for your blogs, videos, online stores and
other projects, without well-optimized content, search engine visibility will
not have the expected success.
Encourage users to share your content so that it goes viral
across different networks. Your website should, as far as possible, stop being
static, it should not be used only as an informational online brochure, and it
should be linked to social media and you are on it, or with a blog, video, or
other social media. ... networks.
Do you remember to put yourself in the user's shoes, knowing
that their niche is vital, knowing what they want? What are they looking for?
What can you offer them? And finally, spread it across different social
networks, help your content travel, Facebook, Twitter, Instagram, or LinkedIn,
given which social network your niche develops best on, don't forget that
social networks are not one-way. So don't limit yourself to posting your
content and expecting more visits and more subscribers. If you really want this
to happen, you need to stay active by commenting on your followers' posts and
interacting with them.
Try to satisfy your potential customers.
The customer-user is the backbone of your company, he is the
first and the last, get to know him, analyze and satisfy him, consider devising
a strategy to seduce him, how about a competition, a giveaway, a prize or a
gift.
The B2B model may not be the best fit for this type of
campaign, but no one knows better than you if these methods are right for your
potential customers. Everyone loves to receive gifts, right? Take your time and
consider how you can satisfy your potential customers.
Last Christmas, Chinese tech company Lenovo launched a
successful campaign in which it invited its audience to post a 360-degree video
of how they celebrate the holidays. Even without a prize competition, the
success was complete. People love to participate and show their creativity.