Competition in the technology sector intensifies with the advent of new products and services, consumer expectations change with this supply, and therefore consumer trends change almost every year. In this context, it seems difficult to keep up with the marketing strategies that work best in this digital age. It seems daunting knowing what the strategies your company should be betting on should be, but it's not impossible.
Change your content strategy
Do you know how
much content is enough? Have you ever wondered what kind of content your
prospect needs when it comes to finding you, trusting you, and evaluating your
purchase? Content is now the engine of the Internet more than ever. And
although tech companies are betting on an effective design, a copy of it in
most cases does not cling to the consumer.
B2B tech companies
tend to think that "less is more" and that business presentation may
be enough to present their products or services. But what is the conversion
rate for this traditional tactic? What about all the lost leads online?
On the other hand,
B2C companies believe that they cannot compete at the same level as certain
international brands for some of their products, although the truth is that
even these brands are working more and more on their content. Have you ever
counted the pages that Apple has to tell about its products?
At the end of the
day, the content you offer to your consumers is very important. Content that
needs to be multi-channel, so it needs to work not only on your website but
also on social media, on your blog (even a third-party blog), in your email
marketing strategy, in your AdWords campaigns. But remember, content should add
value, not ask for it. Consequently:
Reconsider the
value of your products or services.
Look for solutions
to your customers' problems.
Implement a
multi-channel interface for greater impact.
Create messages
highlighting the solution.
Optimize your
content to be more visible and easily discoverable.
Gamify your product
or service offering.
If you think that
content isn't enough if you need a boost to increase lead generation because
you think selling your products or services isn't easy, sell an integrated
experience from the first moment.
Content doesn't
have to be simple or static. It can be interactive and dynamic. It can be fun
and easy. And gamification in your conversion funnel can help you increase your
conversions, which will allow you to reach more leads.
Imagine a positive
experience from the first moment.
Think about the
needs of your consumers at each stage of the conversion.
Change your
strategy at the most sensitive conversion points.
Think what might
matter if it is the consumer experience throughout the buying process, but
mostly at the points of conversion. If this experience helps the consumer to
identify with your values and understand the benefits your company can bring
to them, the transformation process will be faster. To do this, gamification
can help you streamline and streamline the process.
Implement a
Local Marketing Strategy
When you started
your occupational, you probably thought about where is the best place to
headquarters, right? Now let's take into account that a third of searches from
mobile devices return information about the nearest companies. This way, with With good local positioning, you can reach a wider audience:
Develop a local SEO
positioning strategy.
Create Cluster
themes that may be of interest to local users.
Don't forget about
responsive technology and usability.
Think
about the new legislative landscape.
Companies
increasingly need more information to adapt their strategies, but with the new
legal framework developed by the RGPD, everyone needs to make changes to
continue growing in 2018.
When storing
customer data, technology companies will also need to adapt to regulations that
affect data governance and control. And the fact is that the new General Data
Protection Regulation or GDPR is directly related to the use of data from
people from the European Union. The current framework will require:
Define the purposes
of the data collection, how and where it is collected, where it is stored, for
how long, who will have access to it, and what the policy for deleting it will
be.
Inform contacts
with full transparency about their rights, what data is collected and for what
purpose, having received their affirmative and unequivocal consent.
Take
technological safekeeping measures to protect personal data. In the
case of hotels, both hardware and software tenders and printed files
will need to be verified.