1) Take care of your web site
They say that first impressions are imperative, and in the case of
online presence, they are right. For many users, your website is the cover
letter of your brand.
Therefore, the first step to follow is to take a good review of the
status of your website. If it seems taken from the year 2001 or has
usability problems, first of all you need to renew it and update it.
2) Do mobile marketing
While that Google gives priority to
the mobile content in their rankings, so having a
place well suited for these devices it is important.
To get level more out of it, think nearby how to adapt your strategy to
mobile, for example, with podcasts, voice searches, mobile-specific search ads
or geofencing (messages that are sent when a person authorizations by your corporate).
3) Implement an SEO strategy
Only 49% of small industries invest in SEO, and yet it is one of the most profitable ways
to improve your online presence. And it is that having a good positioning
in the search engines is making it easy for your potential clients to find you.
Positioning in the top positions of Google takes time, but if you
succeed, you will have a source of free visits for a long, long time. Study
the best SEO practices and put them into practice: it is sure that the
investment is worth it.
4) Don't forget SEO in social networks
When we think of SEO, we are usually thinking of ranking in search
engines like Google. But the truth is that social grids have their own
search boxes and their role can be very important to reinforce the online
presence of your brand.
In particular, YouTube is one of the most popular search engines
worldwide, so you know: when you create your profile and upload your videos,
think about how to strategically place keywords to make them find you more
easily.
5) Fine-tune your SEM approach
SEO is important to be visible in search appliances, but usually its results
take time to be evident. If what you want is to be found now !, it can be
a very good option to locate paid ads in search engines through a SEM solution such as Google Ads . In
addition, both strategies can be complementary: some keywords are more
interesting for organic positioning and others for placing ads.
6) do remarketing
One of the great challenges of online promotion is that customer
journeys are increasingly complex, with multiple points of contact, channels
and devices. Faced with this situation, allows us to
reconnect with users who already know us and move forward on the path to
conversion.
7) Try Google Local Services ads
Ads by Google Local Services appear at the top of the SERPs and also, if
you follow the registration process, they appear with a Google checkmark. This
helps you improve your online occurrence by being more perceptible when users exploration
to us.
8) Create a Google My Occupational profile for your firm
Google My Business is an unquestionably important tool for corporations with physical stores , since it allows you to position yourself in local searches and make your potential customers find you. To get the best results, fill in all the information on your file and update it regularly. Pay special attention to schedules, especially on holidays and vacations.
9) Ask your customers for reviews
Reviews are a key factor in ranking on Google My Occupational. Of
course, to get good evaluations it is essential to give a great service ... but
do not stop there. Actively ask your customers for reaction, and make sure
to respond quickly to any issues that may lead to negative reviews.
10) Create quality content
The content marketing is
another excellent way to invest in the visibility of a long - term brand. One
of the most useful resources is to create a business blog and
update it regularly; In addition, in this way you will be contributing
positively to the SEO of the page.
Whichever format you choose, remember that the most important thing is
to keep your buyer persona in mind and create the type of content that may be
most useful to them.
11) Make guest posting
Do you know other blogs in your sector that have a good number of appointments
and interactions? It's time to grid and look for guest posting opportunities.
The guest posting is to
publish as a guest on other blogs related to yours, often with a link that
takes users back to your website. So it's a great way to reach new people
who might be interested in what you have to offer.
12) Create video content
Videos are a very shared format, which generates more interaction and
which, in general, is remembered more, so they are all advantages.
There are many unlike ways to incorporate video into your strategy : create a YouTube channel,
embed videos in articles on your blog or on social networks, broadcast live,
make short videos for TikTok or Stories ... you have a lot of possibilities to
improve your online presence with videos!
13) Make your content accessible
Awareness of the need to generate accessible content (for example, for
the visually or hearing impaired) is increasing, but it is not yet as
widespread as it should be. And yet it is a guaranteed way to increase
the reach of your brand among people who otherwise could not access
it.
14) Don't go overboard with social media
This advice is a bit counterintuitive, since we might think that the
more social networks we have, the more visible we will be. But the truth
is that it is better to concentrate our efforts and offer quality rather than
quantity.
When choosing which networks you are going to focus on, think above all
about which ones your target audience uses the most and remember that each one
has its own tone and way of communicating, so you will have to adapt your messages
to connect with the audience.
15) Focus on the interaction, not the factions
Another example of "quality over measure" is the number of cliques
on social media. Before it used to be thought that the more the merrier,
but over time we have realized that the key to a good online presence is
interaction. Therefore, rather than increasing the numbers itself, think
about how exactly to reach the audience you want to conquer.
16) Generate emotions with your publications
Since Aristotle's time, we have known that appealing to the emotions is a very powerful device to
convince. And this is as valid in today's numerary marketing as it was in
the speeches of Greek philosophers.
According to data from Buffer, social media posts with a high level of
emotionality are shared more. And it is not surprising, since we all want
to share with our contacts the things that most shock or surprise us. So
if you want to improve your on company, think about how to bring that emotional
touch to your brand.
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